Marketing That Moves the Needle
Building Brands. Growing Audiences. Delivering Results.
With decades of executive experience leading marketing at Amazon Kindle, The Wall Street Journal, Hearst Magazines, and entrepreneurial startups, we deliver brand building and audience strategies that lead to results.
Driving Your Growth
Audience-Centric. Data Informed.
Every business faces different challenges, but the path to growth often starts the same way: understanding your customers and what drives them. Our approach blends proven strategy with real-world execution — grounded in data, shaped by experience, and tailored to your goals.
-
Review value proposition
-
Clarify brand positioning
-
Develop the brand voice
-
Cut through the clutter
-
Inspire customer loyalty
Building Brands.
Growing Audiences.
-
Analyze customer data
-
Identify high-value behaviors
-
Develop customer segments
-
Expand audience targeting
-
Improve conversion rates
Delivering Results.
-
Assess marketing efficiency
-
Review pricing and offers
-
Maximize customer retention
-
Scale performance marketing
-
Unlock customer lifetime value
Meet Klas Uden
From Global Brands to Bold Startups.
Klas Uden is a growth-oriented marketing leader with deep expertise in brand building, customer acquisition, lifecycle marketing, and subscription models. He founded Uden Consulting to leverage his experience from global brands to help clients of any size reach their full growth potential.
Most recently, Klas served as the CMO of local news startup The Baltimore Banner which he helped build from scratch. Klas led market research, created the brand platform, oversaw PR and communication, and built a successful subscription business. Prior to joining the Banner, Klas was the CMO at One Technologies, a privately held fintech in Dallas. Here, Klas helped turn around a mid-sized company by focusing on customer insights, brand management, and growth marketing. Earlier in his career, Klas led customer lifecycle and growth marketing teams at The Wall Street Journal, Hearst and Amazon.
